Digital Envisions

We take it for granted when we visit a traditional store that we will touch, feel, try on and compare products.

You can see the colour of one jacket matched against another jacket. You can see the shadow of blue on a garment vs the shadow of black. You can touch the fabric it is made from. You can try it on for size. Do I need a larger or smaller size than I am used to?

But when it comes to products on the web we don’t have these senses available to us. We must rely on the excellence of the photographs taken and the descriptions about the products written by the merchant’s salesforce.

And yet so many standard companies fail to leverage their physical location as a business catalyst for their web sales. They neglect their product photography or use 2nd rate or minimal cost photography to capture, explain and sell their products on the web.

Some corporations, in an attempt to shave costs or cut corners, take pictures themselves on their own digital camera or even use their own mobile phones.

Some retailers get in touch with their suppliers and take photos from their catalog. The issue with this technique is that the producer generally will provide a lifestyle photograph of the product or will only supply the image from one angle.

If you’ve gone and taken all the time, investment and effort to optimise your product pages so that potential customers can find what they are attempting to find then the very last thing you would like to do is lose that buyers who is let down by a poorly presented product.

Now you need to use iPhone to take pictures of your own products. The image quality is ok. However you want the right equipment. You want a light box, you want a background image, you want something to hang your product on or from and obviously you want a person with the right experience and eye for detail that knows the simplest way to take photos that sell.

Have a look at any major ecommerce internet site. Every product will have at least 3 photos of a product taken different angles. In addition, there will be high resolution zoom-in options so you can see the best details on a product; almost as if you were in store touching the product.

Let your photos do your selling and really invest in the right hardware and the proper photographer.

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